Sri Lanka Tourism Promotion Bureau


The Sri Lanka Tourism Promotion Bureau (SLTPB) is the statutory body responsible for the promotion and marketing of Sri Lanka Tourism in the global context. The institution was established in 2008 after enactment of the Tourism act no. 38 of 2005 under the portfolio of the Ministry responsible for Tourism. SLTPB carries out marketing campaigns targeting both trade and consumer segments to support reaching the government’s tourism arrival and revenue targets.

Vision 2025
To be the world’s finest island for diverse authentic and memorable experiences.

To be a high value destination offering extraordinary experiences that reflect Sri Lanka’s natural and cultural heritage and which drive economic benefits to communities and the country that are socially inclusive and environmentally responsible.

The underlying theme vision an articulate the uniqueness of Sri Lanka as a tourist destination.

Authenticity is the new wave of tourism in Sri Lanka with a strong focus in providing unique concepts through experiences and what we call „emotion” to our clients. The intention is to go beyond typical tourist movements and introduce concepts relating to local lifestyles, elements of our culture, engagement with local people.
Compactness – With only 65,610 sqkm land mass, the entire island of Sri Lanka can be explored within a few days. Even the longest distance across the country can be covered within a few hours and if you are flying within one hour. Even a busy traveler can see most parts of the country within a short period of time due to this second advantage which is being compact.
Diversity, the third and the biggest advantage is the unparalleled diversity of our tourism product. Sri Lanka is one of the most popular tourist destinations in the region, as it contains mixture of golden beaches, rare unique wildlife, breath-taking landscapes and a rich cultural heritage. Despite its relatively small size, Sri Lanka possesses a high level of bio-diversity due to its wide range of topographic and climatic variations.